What can I do to sell my property other than dropping the price?

One of the most frequent questions that I am asked by vendors is, “What can I do to generate more interest in my property, other than dropping the price?”  This can be answered in two parts.  Firstly, somehouses ARE overvalued: agents advise a vendor on a price which is markedly over value just to get the listing, therefore keeping the boss back at the office happy that they have got another instruction.  Then, surprise, surprise, some weeks later with minimal viewings (if any), the only option offered to the vendor to try  and sell the property is to drop the price. 

We are all fickle creatures and motivated by money and my years of experience in estate agency have proven time and again that people will invariably go with the agent who values their house at the highest price even if an objective view shows quite clearly that it is overpriced. Having established that a property is being marketed at the correct value, many vendors are increasingly disillusioned and disheartened that nobody is coming to look at their house. One of the greatest wonders of the modern world is the internet and it has changed the whole face of estate agency and the selling of houses.  But it needs to be used to best effect; maximising the amount of people who want to come and look at an individual property.  The key to this is ensuring that a property is seen in the best possible light-the pictures taken by your agent HAVE to show your house off and make people want to take a further look by arranging a viewing.  It sounds very simple – and it is – but photos showing only half a room and the bottom part of a wardrobe are very common but are of no use to anyone.  Similarly, taking a photo of the least attractive aspect of a property is no use as a potential selling tool; getting a potential purchaser to your property because they like something they have seen means that when they do view it in person, the poky downstairs bathroom may be ignored because they like the rest of the house.  The key is getting them to the property in the first place.

The best possible way to view a house is by taking a video tour.  Here at Cheshire and Co we are the only agent in the Cwmbran area to offer a walk through in real time of a property.  This isn’t a slide show, but a walk from room to room which a purchaser can take from the comfort of their own home. To find out more about making a video tour of your property or just to get some professional advice borne from many years’ experience of estate agency, please don’t hesitate in giving me or one of the team here a call on 01633 869086. There is a buyer out there for every property, but whatever the property, vendors and their agent must make every effort to maximise viewings.