Cheap… or professional?

Jam or preserve? Margarine or butter? Proper roast potatoes or those rubbish ones that are pre-packed and you heat up? Champagne or Carva? Just like in life, in estate agency you can have quality or cheap.  One does not equate with the other.  I never fail to be amazed by estate agent colleagues of mine who, when following up valuations and find that a fellow agent has been instructed, utter the hackneyed phrase, “Whatever they charge, I will do it cheaper”.  You know who you are.  If you believe that you provide a professional service, at a reasonable, justifiable fee then why as a last gasp attempt do you portray yourself as desparate?  Is it because some agents get off on the fact that they have more boards up or their right-move figures look fantastic?  None of this means anything to a house-seller.  It merely gives us estate agents the opportunity to indulge in a bit of chest-beating (or indeed whatever ladies do).

What is important is the service provided and ultimately how many houses the agent has sold.